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Keywords: Community engagement
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Journal Articles
Michael Mehmet, Jennifer Algie, Larelle Bossi, Hugh Breakey, Michelle Voyer, Freya Croft, Charles Sampford
Journal:
Journal of Social Marketing
Journal of Social Marketing 1–34.
Published: 01 October 2026
... uniform communication strategies with segment-specific, ethics-informed engagement approaches. Resources directed at resistant segments are most effectively deployed upstream in the media and information ecosystem rather than through direct community engagement. Originality/value This study makes...
