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Keywords: Community of practice
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2014) 4 (3): 210–222.
Published: 30 September 2014
... circumstances or modifying the context in which behaviours are performed (Wood and Neal, 2007). Wenger (2000) identifies three infrastructures or modes for learning essential for productive communities of practice: engagement, imagination and alignment. Without engagement, communities of practice would...
