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Keywords: Community of practice
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2014) 4 (3): 210–222.
Published: 30 September 2014
... capability for grounded sense-making. Imagination is required for reflexivity of responsible drinking sense-making, yet needs to be grounded by alignment and engagement. Thus, communities of practice as social containers that bring people together leverage the complementarity of the three learning modes...
