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Keywords: Community-based social marketing (CBSM)
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (3-4): 459–482.
Published: 30 October 2024
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Drinking water Sugary drinks Influential factors Social ecological theory (SET) Community-based social marketing (CBSM) In Latin America, including Mexico, the low consumption of water becomes a problem from an early...
