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Keywords: Consumer engagement
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (2): 174–190.
Published: 14 January 2022
... with their motivation for longevity. Overall, social uptake in health changes based on GPN is likely to depend on life stage. Originality/value This paper adds to limited social marketing research, which seeks novel avenues to explore how consumers engage with GPN technologies to drive social change, assisting...
