Keywords: Consumer intention
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Journal Articles

Shaping sustainable consumption: expanding the theory of planned behaviour with education and lifestyle to foster socially acceptable behavioural change

Irena Baláková, Michal Pšurný, Jana Stávková, Sabina Ulbrichová, Gabriela Kuncová
Journal: Journal of Social Marketing
Journal of Social Marketing 1–19.
https://doi.org/10.1108/JSOCM-11-2024-0271
Published: 13 October 2026
.... Corresponding author Irena Baláková irena.balakova@mendelu.cz 12 11 2024 15 04 2025 23 10 2025 20 03 2026 28 04 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Behavioural change Consumer intention Determinants...
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Includes: Supplementary data
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