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Keywords: Consumer socialisation
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (2): 153–172.
Published: 24 September 2025
... explore how these agents, within the framework of consumer socialisation theory, act as influential forces at the early stages of the decision-making process, shaping perceptions and providing motivation for Indigenous students’ educational choices. Design/methodology/approach A three-phase narrative...
