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Keywords: Consumer values
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (3-4): 347–364.
Published: 16 July 2024
...Smriti Shukla; Rinku Sanjeev; Priyanka Sharma Purpose This study aims to investigate the influence of consumer value on women’s attitudes towards their intention to adopt menstrual cups. Drawing on consumer value theory, the research seeks to provide an empirical investigation of value-attitude...
