... management and social identity theories incorporating impression management motives, impression construction consumption and social identity. A survey study of 419 Chinese female professionals was conducted to test the research model. Findings This study surveyed 419 Chinese female professionals...

...Deniz Atik; Zeynep Ozdamar Ertekin Purpose Detrimental impacts on social and ecological well-being of excessive fashion consumption and production practices are posing threats on future generations. Therefore, the need for sustainable solutions and endorsing them through social marketing efforts...