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Keywords: Corporate action
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (3): 268–279.
Published: 10 July 2017
...@deakin.edu.au 03 11 2016 01 03 2017 21 04 2017 21 04 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Social marketing Typologies Corporate action Corporate social marketing The concerns raised about corporate social...
