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Keywords: Corporate power
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2012) 2 (3): 222–226.
Published: 05 October 2012
..., meanwhile, is just a means of currying favour with our political leaders and further extending corporate power. Practical implications – Critical analysis is vital: if we do not want to become the apologists for corporate capitalism we have to research, write and teach about its failings as well...
