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Keywords: Critical Theory
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Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (2): 138–152.
Published: 08 September 2025
... the separation of the two knowledge systems, while the canoe symbolises their connection. Let us now consider an example of Western knowledge and Western claims of knowledge. Critical theory (Horkheimer and Horkheimer, 2002 ; Morrow and Brown, 1994), a claimed Western theory of questioning, often...
