... that invoke sustainability and health should be assessed not only for informational accuracy but for their normative effects. Critical social marketing can support policy reflection by making explicit the assumptions and power relations embedded in publicly funded food promotion and by informing more coherent...

... that conceptualises various types of reflexivity within social marketing practice to overcome failures. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Evaluation Reflexivity Typology Failure factors Critical social marketing Social marketers M...