... that invoke sustainability and health should be assessed not only for informational accuracy but for their normative effects. Critical social marketing can support policy reflection by making explicit the assumptions and power relations embedded in publicly funded food promotion and by informing more coherent...

... Publishing Limited Licensed re-use rights only Evaluation Reflexivity Typology Failure factors Critical social marketing Social marketers Social marketing successes are well-documented within the literature (Lin, 2014 ; Lee and Kotler, 2020 ; Akbar et al., 2021a). More...