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Keywords: Cultivation theory
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (2): 220–236.
Published: 27 November 2017
... Limited 2018 Emerald Publishing Limited Licensed re-use rights only Social marketing Social norms Road safety Priming theory Young drivers Cultivation theory The first central task for a social marketing programme would be to attack the current norm that reckless driving is something...
