Keywords: Culture
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Journal Articles
Journal of Social Marketing (2017) 7 (4): 423–440.
Published: 04 October 2017
... professionals. Sarah N. Keller can be contacted at: skeller@msubillings.edu 20 12 2016 20 04 2017 03 05 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Public health Self-efficacy Social marketing Health promotion Culture...
Journal Articles
Journal of Social Marketing (2017) 7 (2): 172–187.
Published: 10 April 2017
... culture and distancing. Participants reported being constantly exposed to, and often influenced by, images of their peers enjoying themselves while consuming alcohol, with little representation of negative outcomes. Research limitations/implications The relationship between SNS, social norms...
Journal Articles
Journal of Social Marketing (2014) 4 (3): 210–222.
Published: 30 September 2014
... consciousness, alignment signifies creation of cultural meaning surrounding responsible drinking and acceptance of responsible drinking as a viable, relevant and doable consumption entity. These three learning modes are distinct entities, yet operate in concert. Neither alignment nor engagement provides...
Journal Articles
Journal of Social Marketing (2013) 3 (3): 275–294.
Published: 07 October 2013
...Ross Gordon; Fiona Spotswood; Alan Tapp Purpose – This research suggests that understanding problem behaviours through a cultural lens may offer multifarious layers of insight and provide opportunities for more effective intervention than the classical psychological perspective and cognitive...

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