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Keywords: Determinants of behaviour
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing 1–19.
Published: 13 October 2026
... the significant role of the lifestyle of consumers as a key determinant of behaviour. Capasso et al. (2023) extend the TPB framework by incorporating consumer identity as a lifestyle-related factor, while Ham et al. (2018) similarly identify lifestyle as a central driver of behavioural...
Includes: Supplementary data
