... social marketers on how to more effectively deliver health programmes that allow consumer-driven interaction to build health capabilities. Public health Health promotion Social marketing Consumer engagement Digital intervention Personalised nutrition Social health change In the first focus...

... technologies Systematic literature review Programme digital intervention Tomorrow’s world is radically different to the one that social marketing was born into 50 years ago. Social marketing is propelling forward into a future of big change defined by a pandemic, climate change, social inequalities...

... for more quantitative evaluation of the efficacy of the interventions. Originality/value Few previous reviews have examined the extent of the efficiency in digital diet change programmes. The review shows that, in general, digital interventions can support weight loss for adults; however, more studies...