...Deena Kemp Purpose This study aims to compare the use of disgust and sadness – two negative emotions associated with different appraisals and information processing styles – in charity social marketing appeals. Design/methodology/approach An experiment (n = 247) examined effects when...

...Anthony T. Allred; Clinton Amos Purpose The purpose of this study is to examine the usefulness of disgust imagery in a nonprofit organization context as one part of the broader social marketing paradigm. Design/methodology/approach An experiment was conducted in the child victim segment...