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Keywords: Electronic waste
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (1): 1–19.
Published: 27 November 2024
... development goals Electronic waste SDG 12 aims to foster sustainable consumption and production (United Nations, 2023). Social marketing is critical in promoting these practices by making sustainability appealing and encouraging behavior change, such as waste reduction (Kotler and Zaltman, 1971...
