Keywords: Emerging adulthood
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Journal Articles
Journal Articles
Journal of Social Marketing (2015) 5 (3): 206–225.
Published: 13 July 2015
... been conducted at the time of “emerging adulthood”, the period of 18-25 years of age. This is despite this being an opportunistic moment in young adult’s lives to encourage them to adopt healthier lifestyle behaviours. Given these results, health messages may need to be reframed to better account...

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