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Keywords: Emerging adulthood
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (1): 111–128.
Published: 10 December 2018
... prevention and intervention strategies. At the end of this life phase, 87 per cent of young adults in Australia have moved out of home, 68 per cent are married or cohabitating and 78 per cent are working full-time (Eisenberg et al., 2015). “Emerging adulthood” is a period of complexity...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2015) 5 (3): 206–225.
Published: 13 July 2015
... been conducted at the time of “emerging adulthood”, the period of 18-25 years of age. This is despite this being an opportunistic moment in young adult’s lives to encourage them to adopt healthier lifestyle behaviours. Given these results, health messages may need to be reframed to better account...
