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Keywords: Environmental concern
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Journal Articles
The plastic of the future: determinants for switching intention from synthetic to biodegradable plastics among the young consumers
Available to PurchaseTaofeeq Durojaye Moshood, Gusman Nawanir, Fatimah Mahmud, Mohd Hanafiah bin Ahmad, Fazeeda Mohamad, Airin AbdulGhani
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (1): 121–148.
Published: 03 November 2022
... factors are environmental concern, knowledge and the perceived value of biodegradable plastic. However, biodegradable plastic’s switching intention is also affected by biodegradable plastic’s attitude, where the three factors influence this attitude. Thus, all variables are considered in this research...
