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Keywords: Facebook
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Journal Articles
Sandra C. Jones, Simone Pettigrew, Nicole Biagioni, Mike Daube, Tanya Chikritzhs, Julia Stafford, Julien Tran
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (2): 172–187.
Published: 10 April 2017
..., was a commonly mentioned aspect of alcohol consumption, both in response to direct questioning and incidentally in their discussions; this study did not limit recruitment to participants who were users of Facebook, as recommended in the findings of a recent study (Rains and Brunner, 2016). Sandra C...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2011) 1 (3): 211–227.
Published: 11 October 2011
.../approach Through a content analysis of health centers' Facebook profiles, the research team examines the use of Kent and Taylor's dialogic principles of communication. Findings Results indicate that when a health center attracts a large number of followers online, their usage of the outlet...
