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Keywords: Failure factors
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (1): 73–94.
Published: 20 November 2023
... that conceptualises various types of reflexivity within social marketing practice to overcome failures. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Evaluation Reflexivity Typology Failure factors Critical social marketing Social marketers M...
