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Keywords: Failure factors
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (1): 73–94.
Published: 20 November 2023
... Publishing Limited Licensed re-use rights only Evaluation Reflexivity Typology Failure factors Critical social marketing Social marketers Social marketing successes are well-documented within the literature (Lin, 2014 ; Lee and Kotler, 2020 ; Akbar et al., 2021a). More...
