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Keywords: Framework
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (1): 41–62.
Published: 25 October 2022
...Sonal Arora; Mahim Sagar Purpose This study aims to present a novel framework of “communication-led behavioral intention” in an effort to aid in the process of planning and coordinating social marketing campaigns on difficult subjects that go against social conventions, including the proper...
