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Keywords: Framing theory
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Journal Articles
Michael Mehmet, Jennifer Algie, Larelle Bossi, Hugh Breakey, Michelle Voyer, Freya Croft, Charles Sampford
Journal:
Journal of Social Marketing
Journal of Social Marketing 1–34.
Published: 01 October 2026
... Facebook and Reddit comments using attitude and cognitive bias coding. Eight empirically grounded personas were developed and validated through two participatory roundtables. Ethical pluralism underpinned the framework, with framing theory linking analysis to engagement strategy. Findings Eight...
