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Keywords: Friendship focus groups
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Journal Articles
Social capital stories behind young women’s drinking practices
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (3): 294–314.
Published: 11 July 2016
... of reality” (emic perspective) through analysing and identifying themes in the full transcript of each friendship focus group, documenting the social structure of drinking decisions amongst participants and the narrative of friendship drinking ties. Then a two-fold etic analysis guided our further...
