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Keywords: Friendship focus groups
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (3): 294–314.
Published: 11 July 2016
... behaviours with friends. Maximum variation in groups was purposefully sort to gather various life and social experiences. Specifically, friendship group pairs (2 members) and friendship focus groups (3-5 members) were selected to explore differences within and beyond types of friendship ties. Other...
