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Keywords: Gaming
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (1): 95–113.
Published: 20 November 2023
...David Micallef; Lukas Parker; Linda Brennan; Bruno Schivinski; Michaela Jackson Purpose This paper aims to understand the opportunities and challenges to engage emerging adult gamers (aged 18–25) in adopting healthier diet behaviours through online games and related platforms such as esports...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2011) 1 (2): 133–153.
Published: 12 July 2011
... while gaming. Social structure played an important role in informants' food choices, and much of this structure was built around the hedonic intersection of food and gameplay. Informants' food choices were also influenced by poor cooking abilities and unwillingness to devote much effort to meal...
