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Keywords: Generation Z
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing 1–26.
Published: 17 August 2026
...Mesheal Abdulmohsen Alabdulrahman; Saju Jose; Poornima Mishra Purpose This study aims to examine the factors influencing vaccine hesitancy among Generation Z in Saudi Arabia and explores the role of social marketing campaigns. Design/methodology/approach Using a quantitative research design...
