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Keywords: German language
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2012) 2 (3): 187–206.
Published: 05 October 2012
...Dominic Wettstein; L. Suzanne Suggs; Christiane Lellig Purpose – Despite social marketing being widely adopted in English-speaking countries, there is limited evidence of it being adopted in German language countries. Alcohol misuse is a social problem that has been the topic of health campaigns...
