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Keywords: Global South
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (3): 315–336.
Published: 21 February 2022
..., and research and publication. In addition, there exist “hidden” social change practitioners who implement programmes in the Global South that are consistent with social marketing practice, but continue to be unchronicled and unheralded. Originality/value For many years, social marketing scholars...
