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Keywords: HIV prevention
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Journal Articles
Sarah Bauerle Bass, Patrick J.A. Kelly, Jesse Brajuha, Luis Gutierrez-Mock, Paul D'Avanzo, Samantha Herrera, Jae Sevelius
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (3): 380–398.
Published: 21 March 2023
... is an effective HIV prevention strategy, but some groups at high risk of HIV, such as transgender (trans) women, have suboptimal uptake and adherence. Most PrEP marketing has been aimed fat men who have sex with men (MSM) and include trans women as part of that audience, but this strategy ignores important...
