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Keywords: Habits
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2014) 4 (3): 210–222.
Published: 30 September 2014
... can be contacted at: m.fry@griffith.edu.au © Emerald Group Publishing Limited 2014 Culture Alcohol Behaviour change Habits Community of practice Responsible drinking Behaviour change is accepted as the core, and the bottom line, of social marketing (Andreasen, 1995...
