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Keywords: Habits
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2014) 4 (3): 210–222.
Published: 30 September 2014
... creation of new consumption consistencies is dependent on disrupting environmental factors that automatically cue habit performance. Over time, habit performances representing recurring performance acts become increasingly triggered by environmental cues, internal states (e.g. moods) and through...
