...Pooja Sangha; Rose Weeks; Emily Miller; João Sedoc; Helen Lacey; Christine Liang; Smisha Agarwal Purpose Chatbots, or conversational agents, used for the provision of health information can promote preventive behaviors, such as vaccination. This study aims to assess advertising preferences...

... microcelebrities and esports events to target EAs. The study identifies a need for social marketers to engage EA gamers in healthful behaviours through interventions across various levels of the behavioural ecology, including those upstream with industry and potential government regulation, to promote better...

...Sharon Schembri Purpose The purpose of this paper is to demonstrate the value of broadening the horizons of social marketing with a transformative approach. Through an investigation focused on the intersections of food, poverty and health, the lived experience of Supplemental Nutrition Assistant...

... influence Snacking behaviour Health Symbolic meaning Social meaning While this distinction between individual and environmental factors is helpful, it divert sour attention from the importance of social factors. Individual behaviour is influenced not only by motivation and knowledge on the one...