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Keywords: Higher Education
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (2): 153–172.
Published: 24 September 2025
...Melissa Fong-Emmerson; Braden Hill; Claire Lambert; Maria M. Ryan; Rebekah Dougan Purpose Socialisation agents, including family, peers, Elders, teachers, mass media and community networks, significantly influence students’ decisions to pursue higher education ( HE ). This paper aims to further...
