... for convergence and divergence in the findings. While the rationale for targeting biowaste sorting is explained in the introduction, it is important to further define it. Waste sorting is a pro-environmental behaviour involving the manual separation of waste at the household level or through kerbside...

... the (in)compatibility of the traditional marketing mix (the 4Ps) in the field of social marketing. In doing so, this study examines the important role that the stages of behaviour change play in influencing the effectiveness of traditional marketing mix elements in the context of recycling in South African households...