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Journal Articles

Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study

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Laura Temmerman, Carina Veeckman
Journal: Journal of Social Marketing
Journal of Social Marketing (2024) 14 (3-4): 365–381.
https://doi.org/10.1108/JSOCM-08-2023-0197
Published: 23 July 2024
... 08 2023 26 02 2024 14 06 2024 20 06 2024 While the rationale for targeting biowaste sorting is explained in the introduction, it is important to further define it. Waste sorting is a pro-environmental behaviour involving the manual separation of waste at the household level...
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Journal Articles

Investigating the relevance of the traditional marketing mix across different stages of change: empirical evidence from household recycling

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Paul Blaise Issock Issock, Mercy Mpinganjira, Mornay Roberts-Lombard
Journal: Journal of Social Marketing
Journal of Social Marketing (2021) 11 (4): 489–506.
https://doi.org/10.1108/JSOCM-11-2020-0221
Published: 16 July 2021
... the (in)compatibility of the traditional marketing mix (the 4Ps) in the field of social marketing. In doing so, this study examines the important role that the stages of behaviour change play in influencing the effectiveness of traditional marketing mix elements in the context of recycling in South African households...
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