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Keywords: Impression construction
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (2): 194–217.
Published: 31 January 2023
... management and social identity theories incorporating impression management motives, impression construction consumption and social identity. A survey study of 419 Chinese female professionals was conducted to test the research model. Findings This study surveyed 419 Chinese female professionals...
