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Keywords: Individual behaviour
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Journal Articles
Using social marketing to encourage teenage mothers to breastfeed
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2013) 3 (2): 144–161.
Published: 05 July 2013
... behaviour Breastfeeding Teenagers Theory of planned behaviour Theoretical developments to support social marketing interventions remain modest, albeit there is some encouragement for the application of the theory of planned behaviour (TPB) (Azjen, 1985) to breastfeeding. TPB is a social cognition...
Journal Articles
Influencing positive financial behaviors: the social marketing solution
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2012) 2 (1): 70–86.
Published: 10 February 2012
... Financial services Individual behaviour Financial inclusion Financial behaviours Best practices Markets for financial products and services are changing rapidly worldwide, including – or perhaps especially – at the base of the global economic pyramid. Although there are currently an estimated...
