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Keywords: Individual behaviour
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2013) 3 (2): 144–161.
Published: 05 July 2013
... Individual behaviour Breastfeeding Teenagers Theory of planned behaviour Theoretical developments to support social marketing interventions remain modest, albeit there is some encouragement for the application of the theory of planned behaviour (TPB) (Azjen, 1985) to breastfeeding. TPB is a social...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2012) 2 (1): 70–86.
Published: 10 February 2012
..., and strategies. Social marketing Poverty Personal finance Financial services Individual behaviour Financial inclusion Financial behaviours Best practices Markets for financial products and services are changing rapidly worldwide, including – or perhaps especially – at the base of the global...
