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Keywords: Influential factors
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Journal Articles
Journal of Social Marketing (2024) 14 (3-4): 459–482.
Published: 30 October 2024
... by their family context as the strongest environment. Likewise, the school environment and the social environment are identified as other influential factors. Each system acts as a motivator or barrier in the child’s behavior, creating and supporting consumption behaviors learned from an early age. Originality...

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