...Lisa M. Katerina Asher Purpose This paper aims to explore the differences between Indigenous knowledge from a Māori perspective and a Western knowledge perspective. To inform how we as tangata whenua (people of the land) view and understand social issues, social marketing, and innovation...

... Entrepreneurialism Innovation Social marketing Communication What observers and practitioners of social marketing do not realize is that the majority of financial support for social marketing programs across the world is done by government and international aid organizations that define social marketing...