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Keywords: Interdisciplinarity
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (4): 366–386.
Published: 09 October 2017
...Ross Gordon; Gordon Waitt; Paul Cooper Purpose This paper aims to contribute to contemporary debates about interdisciplinarity and social marketing by presenting the critical reflections of a social marketer, a human geographer and an engineer on working across disciplines in an Australian...
