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Keywords: Intergroup relations
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (4): 469–488.
Published: 04 August 2021
...Markus Brauer; Anissa Dumesnil; Mitchell Robert Campbell Purpose Despite more than half a century of academic research, relatively few methods have been shown to reliably improve intergroup relations in the real world. This paper aims to use a social marketing approach to design a pro-diversity...
