...-created Intervention) designed to translate practice-theoretic insights into actionable interventions. The study aims to help social marketers respond to calls for targeting social practices rather than the attitudes and choices of individuals, and to advance the impact of the field by encouraging further...

... similar planned interventions or target the same market. © Emerald Group Publishing Limited 2016 Social marketing Domestic violence Theory Intervention design Mobile phone Social marketing theory-based (SMT) approach Effectiveness of a social marketing intervention is a critical...