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Keywords: Knowledge creation
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2015) 5 (4): 357–376.
Published: 12 October 2015
... the nature and significance of the degree of internationalisation of social marketing research. © Emerald Group Publishing Limited 2015 Behaviour change Knowledge creation Internationalisation Research assessment Experience transfer From the time when the social marketing concept...
