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Keywords: Knowledge-sharing intention
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (2): 275–291.
Published: 22 February 2022
... structural equation modeling with a community-based valid sample size of 750 energetic seniors (ages 60+). Findings Results indicate that energetic seniors’ SRI is directly determined by their perceived social value and knowledge sharing intention, which are, in turn, directly determined...
