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Keywords: Licensed premises
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Journal Articles
Observing alcohol drinking in licensed premises: a formative social marketing study
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (1): 40–57.
Published: 19 September 2017
...Nuray Buyucek; Kathy Knox; Sharyn Rundle-Thiele Purpose This paper aimed to examine the role of social factors and individual factors on alcohol drinking in a licensed premise. Design/methodology/approach An unobtrusive covert systematic observational study of 632 licensed premise patrons...
