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Journal Articles

Waste not want not: a sequential social marketing pilot to reduce landfill destined e-waste

Open Access
Yue Xi, Sharyn Rundle-Thiele, Phill Sherring, Carina Roemer
Journal: Journal of Social Marketing
Journal of Social Marketing (2026) 16 (1): 58–71.
https://doi.org/10.1108/JSOCM-06-2025-0194
Published: 25 November 2025
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Journal Articles

Identifying e-waste recycling solutions: a theory-guided approach

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Yue Xi, Sharyn Rundle-Thiele, Carina Roemer, Jeawon Kim, Sunil Herat
Journal: Journal of Social Marketing
Journal of Social Marketing (2025) 15 (4): 385–405.
https://doi.org/10.1108/JSOCM-08-2023-0179
Published: 19 June 2025
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Journal Articles

Designing solutions to challenging the status quo – a multi-stakeholder approach

Open Access
Carina Roemer, Sharyn Rundle-Thiele, Patricia David, Ann-Marie Kennedy, Christine Domegan, Patricia McHugh
Journal: Journal of Social Marketing
Journal of Social Marketing (2025) 15 (2-3): 131–153.
https://doi.org/10.1108/JSOCM-04-2023-0095
Published: 07 March 2025
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Journal Articles

Playing to win: enhancing programme success through more frequent use of competitive analysis

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Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2025) 15 (1): 86–108.
https://doi.org/10.1108/JSOCM-11-2023-0274
Published: 06 February 2025
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Journal Articles

Mapping theory onto a pilot program intervention and evaluation: successes and failures

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Jessica Harris, Julia Carins, Sebastian Isbanner, Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2025) 15 (1): 20–41.
https://doi.org/10.1108/JSOCM-02-2024-0056
Published: 20 January 2025
View article titled, Mapping theory onto a pilot program intervention and evaluation: successes and failures
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Includes: Supplementary data
Journal Articles

Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module

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Jackie Khan, Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2024) 14 (2): 143–162.
https://doi.org/10.1108/JSOCM-06-2023-0138
Published: 17 April 2024
View article titled, Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module
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Journal Articles

Reducing plastic waste in the workplace: a program evaluation

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Alieena Mathew, Sebastian Isbanner, Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2024) 14 (2): 228–249.
https://doi.org/10.1108/JSOCM-05-2023-0115
Published: 08 January 2024
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Journal Articles

Why can’t we be friends? Bridging the academic/practitioner gap in social marketing

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Liz Foote, Phill Sherring, Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2024) 14 (1): 26–51.
https://doi.org/10.1108/JSOCM-09-2023-0232
Published: 28 November 2023
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Journal Articles

The relative merit of two segmentation approaches: executives views and a cost-benefit analysis

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Ali Ibrahim, Sharyn Rundle-Thiele, Kathy Knox, Ra’d Almestarihi
Journal: Journal of Social Marketing
Journal of Social Marketing (2022) 12 (4): 607–622.
https://doi.org/10.1108/JSOCM-01-2022-0026
Published: 21 July 2022
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Journal Articles

BUILD: a five-step process to develop theory-driven social marketing interventions

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Yannick Van Hierden, Timo Dietrich, Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2022) 12 (4): 473–494.
https://doi.org/10.1108/JSOCM-11-2021-0252
Published: 02 May 2022
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Journal Articles

Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?

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Jessica A. Harris, Julia Carins, Sharyn Rundle-Thiele, Patricia David
Journal: Journal of Social Marketing
Journal of Social Marketing (2022) 12 (4): 373–394.
https://doi.org/10.1108/JSOCM-09-2021-0214
Published: 04 March 2022
View article titled, Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?
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Journal Articles

Improving theory use in social marketing: the TITE four-step theory application process

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Taylor Jade Willmott, Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2022) 12 (2): 222–255.
https://doi.org/10.1108/JSOCM-05-2021-0117
Published: 11 February 2022
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Journal Articles

A review of social marketing interventions in low- and middle-income countries (2010–2019)

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David James Schmidtke, Krzysztof Kubacki, Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2021) 11 (3): 240–258.
https://doi.org/10.1108/JSOCM-10-2020-0210
Published: 17 May 2021
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Journal Articles

Moving theory focus beyond individuals targeted for change: observing project stakeholder interactions

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Carina Roemer, Sharyn Rundle-Thiele, Patricia David
Journal: Journal of Social Marketing
Journal of Social Marketing (2021) 11 (2): 148–166.
https://doi.org/10.1108/JSOCM-07-2020-0131
Published: 08 March 2021
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Journal Articles

Rewiring the STEM pipeline - a C-B-E framework to female retention

Open Access
Carina Roemer, Sharyn Rundle-Thiele, Bo Pang, Patricia David, Jeawon Kim, James Durl, Timo Dietrich, Julia Carins
Journal: Journal of Social Marketing
Journal of Social Marketing (2020) 10 (4): 427–446.
https://doi.org/10.1108/JSOCM-10-2019-0152
Published: 05 October 2020
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Journal Articles

Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context

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Ville Lahtinen, Timo Dietrich, Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2020) 10 (3): 357–375.
https://doi.org/10.1108/JSOCM-10-2018-0122
Published: 22 September 2020
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Journal Articles

Systematic literature review of best practice in food waste reduction programs

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Jeawon Kim, Sharyn Rundle-Thiele, Kathy Knox
Journal: Journal of Social Marketing
Journal of Social Marketing (2019) 9 (4): 447–466.
https://doi.org/10.1108/JSOCM-05-2019-0074
Published: 19 September 2019
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Journal Articles

Taking a wider view: A formative multi-stream social marketing approach to understanding human trafficking as a social issue in Nigeria

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Foluké Abigail Badejo, Sharyn Rundle-Thiele, Krzysztof Kubacki
Journal: Journal of Social Marketing
Journal of Social Marketing (2019) 9 (4): 467–484.
https://doi.org/10.1108/JSOCM-10-2017-0062
Published: 02 September 2019
View article titled, Taking a wider view: A formative multi-stream social marketing approach to understanding human trafficking as a social issue in Nigeria
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Journal Articles

Utilising stakeholder theory for social marketing process evaluation in a food waste context

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Samuel Hodgkins, Sharyn Rundle-Thiele, Kathy Knox, Jeawon Kim
Journal: Journal of Social Marketing
Journal of Social Marketing (2019) 9 (3): 270–287.
https://doi.org/10.1108/JSOCM-12-2017-0088
Published: 13 August 2019
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Journal Articles

Rethinking behaviour change: a dynamic approach in social marketing

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Patricia David, Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2019) 9 (2): 252–268.
https://doi.org/10.1108/JSOCM-10-2018-0113
Published: 06 June 2019
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