Patricia David
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Journal Articles

Designing solutions to challenging the status quo – a multi-stakeholder approach

Carina Roemer, Sharyn Rundle-Thiele, Patricia David, Ann-Marie Kennedy, Christine Domegan, Patricia McHugh
Journal: Journal of Social Marketing
Journal of Social Marketing (2025) 15 (2-3): 131–153.
https://doi.org/10.1108/JSOCM-04-2023-0095
Published: 07 March 2025
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Journal Articles

Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?

Jessica A. Harris, Julia Carins, Sharyn Rundle-Thiele, Patricia David
Journal: Journal of Social Marketing
Journal of Social Marketing (2022) 12 (4): 373–394.
https://doi.org/10.1108/JSOCM-09-2021-0214
Published: 04 March 2022
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Journal Articles

Moving theory focus beyond individuals targeted for change: observing project stakeholder interactions

Carina Roemer, Sharyn Rundle-Thiele, Patricia David
Journal: Journal of Social Marketing
Journal of Social Marketing (2021) 11 (2): 148–166.
https://doi.org/10.1108/JSOCM-07-2020-0131
Published: 08 March 2021
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Journal Articles

Rewiring the STEM pipeline - a C-B-E framework to female retention

Carina Roemer, Sharyn Rundle-Thiele, Bo Pang, Patricia David, Jeawon Kim, James Durl, Timo Dietrich, Julia Carins
Journal: Journal of Social Marketing
Journal of Social Marketing (2020) 10 (4): 427–446.
https://doi.org/10.1108/JSOCM-10-2019-0152
Published: 05 October 2020
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Journal Articles

Rethinking behaviour change: a dynamic approach in social marketing

Patricia David, Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2019) 9 (2): 252–268.
https://doi.org/10.1108/JSOCM-10-2018-0113
Published: 06 June 2019
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Journal Articles

(Re)Focussing on behavioural change: an examination of the utility of hidden Markov modelling

Patricia David, Sharyn Rundle-Thiele, Jason Ian Pallant
Journal: Journal of Social Marketing
Journal of Social Marketing (2019) 9 (2): 130–145.
https://doi.org/10.1108/JSOCM-04-2018-0038
Published: 05 June 2019
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Journal Articles

Social marketing theory measurement precision: a theory of planned behaviour illustration

Patricia David, Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2018) 8 (2): 182–201.
https://doi.org/10.1108/JSOCM-12-2016-0087
Published: 19 February 2018
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