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Journal Articles

Co-creating and evaluating social marketing programs: a living lab approach

Pamela Saleme, Timo Dietrich, Bo Pang, Joy Parkinson

Journal of Social Marketing (2023) 13 (3): 399–418.

https://doi.org/10.1108/JSOCM-06-2022-0124

Published: 11 April 2023

View article titled, Co-creating and evaluating social marketing programs: a living lab approach

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Includes: Supplementary data

Journal Articles

BUILD: a five-step process to develop theory-driven social marketing interventions

Yannick Van Hierden, Timo Dietrich, Sharyn Rundle-Thiele

Journal of Social Marketing (2022) 12 (4): 473–494.

https://doi.org/10.1108/JSOCM-11-2021-0252

Published: 02 May 2022

View article titled, BUILD: a five-step process to develop theory-driven social marketing interventions

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Journal Articles

Rewiring the STEM pipeline - a C-B-E framework to female retention

Carina Roemer, Sharyn Rundle-Thiele, Bo Pang, Patricia David, Jeawon Kim, James Durl, Timo Dietrich, Julia Carins

Journal of Social Marketing (2020) 10 (4): 427–446.

https://doi.org/10.1108/JSOCM-10-2019-0152

Published: 05 October 2020

View article titled, Rewiring the STEM pipeline - a C-B-E framework to female retention

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Journal Articles

Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context

Ville Lahtinen, Timo Dietrich, Sharyn Rundle-Thiele

Journal of Social Marketing (2020) 10 (3): 357–375.

https://doi.org/10.1108/JSOCM-10-2018-0122

Published: 22 September 2020

View article titled, Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context

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Journal Articles

Effectiveness of a brief versus a comprehensive social marketing program

James Durl, Timo Dietrich, Krzysztof Kubacki

Journal of Social Marketing (2020) 10 (3): 377–394.

https://doi.org/10.1108/JSOCM-11-2019-0199

Published: 31 August 2020

View article titled, Effectiveness of a brief versus a comprehensive social marketing program

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Journal Articles

A gamified approach to promoting empathy in children

Pamela Saleme, Timo Dietrich, Bo Pang, Joy Parkinson

Journal of Social Marketing (2020) 10 (3): 321–337.

https://doi.org/10.1108/JSOCM-11-2019-0204

Published: 10 June 2020

View article titled, A gamified approach to promoting empathy in children

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Journal Articles

Using social media to create engagement: a social marketing review

Sara Shawky, Krzysztof Kubacki, Timo Dietrich, Scott Weaven

Journal of Social Marketing (2019) 9 (2): 204–224.

https://doi.org/10.1108/JSOCM-05-2018-0046

Published: 18 January 2019

View article titled, Using social media to create engagement: a social marketing review

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Journal Articles

Gaming attribute preferences in social marketing programmes: Meaning matters more than rewards

Timo Dietrich, Rory Mulcahy, Kathy Knox

Journal of Social Marketing (2018) 8 (3): 280–296.

https://doi.org/10.1108/JSOCM-06-2017-0038

Published: 15 March 2018

View article titled, Gaming attribute preferences in social marketing programmes: Meaning matters more than rewards

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Journal Articles

Master’s thesis research in social marketing (1971-2015)

V. Dao Truong, Timo Dietrich

Journal of Social Marketing (2018) 8 (1): 58–98.

https://doi.org/10.1108/JSOCM-11-2016-0072

Published: 11 September 2017

View article titled, Master’s thesis research in social marketing (1971-2015)

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Journal Articles

Co-designing social marketing programs

Timo Dietrich, Sharyn Rundle-Thiele, Lisa Schuster, Jason Connor

Journal of Social Marketing (2016) 6 (1): 41–61.

https://doi.org/10.1108/JSOCM-01-2015-0004

Published: 04 January 2016

View article titled, Co-designing social marketing programs

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Co-creating and evaluating social marketing programs: a living lab approach

BUILD: a five-step process to develop theory-driven social marketing interventions

Rewiring the STEM pipeline - a C-B-E framework to female retention

Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context

Effectiveness of a brief versus a comprehensive social marketing program

A gamified approach to promoting empathy in children

Using social media to create engagement: a social marketing review

Gaming attribute preferences in social marketing programmes: Meaning matters more than rewards

Master’s thesis research in social marketing (1971-2015)

Co-designing social marketing programs

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