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Journal Articles

Reflections and recommendations on respectful co-production of social marketing research with Indigenous people

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Erik Cateriano-Arévalo, Jorge Soria Gonzáles (Pene Beso), Richard Soria Gonzales (Xawan Nita), Néstor Paiva Pinedo (Sanken Bea), Ross Gordon, Maria Amalia Pesantes, Lisa Schuster
Journal: Journal of Social Marketing
Journal of Social Marketing (2025) 15 (1): 59–85.
https://doi.org/10.1108/JSOCM-05-2024-0114
Published: 01 January 2025
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Includes: Supplementary data
Journal Articles

Insights into the complexity of behaviours: the MOAB framework

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Joy Parkinson, Lisa Schuster, Rebekah Russell-Bennett
Journal: Journal of Social Marketing
Journal of Social Marketing (2016) 6 (4): 412–427.
https://doi.org/10.1108/JSOCM-10-2015-0071
Published: 10 October 2016
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Journal Articles

Community-based social marketing: effects on social norms

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Lisa Schuster, Krzysztof Kubacki, Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2016) 6 (2): 193–210.
https://doi.org/10.1108/JSOCM-06-2015-0036
Published: 11 April 2016
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Journal Articles

Co-designing social marketing programs

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Timo Dietrich, Sharyn Rundle-Thiele, Lisa Schuster, Jason Connor
Journal: Journal of Social Marketing
Journal of Social Marketing (2016) 6 (1): 41–61.
https://doi.org/10.1108/JSOCM-01-2015-0004
Published: 04 January 2016
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