Krzysztof Kubacki
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Journal Articles

A review of social marketing interventions in low- and middle-income countries (2010–2019)

David James Schmidtke, Krzysztof Kubacki, Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2021) 11 (3): 240–258.
https://doi.org/10.1108/JSOCM-10-2020-0210
Published: 17 May 2021
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Journal Articles

Guest editorial

Lukas Parker, Krzysztof Kubacki, Linda Brennan, Mike Reid, Natalia Szablewska
Journal: Journal of Social Marketing
Journal of Social Marketing (2020) 10 (4): 447–449.
https://doi.org/10.1108/JSOCM-10-2020-207
Published: 07 December 2020
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Journal Articles

Effectiveness of a brief versus a comprehensive social marketing program

James Durl, Timo Dietrich, Krzysztof Kubacki
Journal: Journal of Social Marketing
Journal of Social Marketing (2020) 10 (3): 377–394.
https://doi.org/10.1108/JSOCM-11-2019-0199
Published: 31 August 2020
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Journal Articles

Building positive resilience through vulnerability analysis

Krzysztof Kubacki, Dariusz Siemieniako, Linda Brennan
Journal: Journal of Social Marketing
Journal of Social Marketing (2020) 10 (4): 471–488.
https://doi.org/10.1108/JSOCM-09-2019-0142
Published: 06 July 2020
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Journal Articles

Guest editorial

Krzysztof Kubacki, Natalia Szablewska, Ann-Marie Kennedy
Journal: Journal of Social Marketing
Journal of Social Marketing (2019) 9 (4): 485–489.
https://doi.org/10.1108/JSOCM-07-2019-0108
Published: 14 October 2019
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Journal Articles

Taking a wider view: A formative multi-stream social marketing approach to understanding human trafficking as a social issue in Nigeria

Foluké Abigail Badejo, Sharyn Rundle-Thiele, Krzysztof Kubacki
Journal: Journal of Social Marketing
Journal of Social Marketing (2019) 9 (4): 467–484.
https://doi.org/10.1108/JSOCM-10-2017-0062
Published: 02 September 2019
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Journal Articles

Using social media to create engagement: a social marketing review

Sara Shawky, Krzysztof Kubacki, Timo Dietrich, Scott Weaven
Journal: Journal of Social Marketing
Journal of Social Marketing (2019) 9 (2): 204–224.
https://doi.org/10.1108/JSOCM-05-2018-0046
Published: 18 January 2019
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Journal Articles

A systematic review of sports sponsorship for public health and social marketing

Krzysztof Kubacki, Erin Hurley, Sharyn Robyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2018) 8 (1): 24–39.
https://doi.org/10.1108/JSOCM-01-2017-0001
Published: 09 October 2017
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Journal Articles

Community-based social marketing: effects on social norms

Lisa Schuster, Krzysztof Kubacki, Sharyn Rundle-Thiele
Journal: Journal of Social Marketing
Journal of Social Marketing (2016) 6 (2): 193–210.
https://doi.org/10.1108/JSOCM-06-2015-0036
Published: 11 April 2016
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Journal Articles

The four Es of social marketing: ethicality, expensiveness, exaggeration and effectiveness

Bo Pang, Krzysztof Kubacki
Journal: Journal of Social Marketing
Journal of Social Marketing (2015) 5 (1): 83–99.
https://doi.org/10.1108/JSOCM-01-2014-0008
Published: 05 January 2015
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