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Jason Ian Pallant
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Journal Articles

Preparing for retirement: the influence of message frame, message appeal and life stage

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Andrea Gaye Fenton, Sean Sands, Carla Ferraro, Jason Ian Pallant, Eraj Ghafoori
Journal: Journal of Social Marketing
Journal of Social Marketing (2023) 13 (4): 572–592.
https://doi.org/10.1108/JSOCM-04-2023-0081
Published: 17 July 2023
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Journal Articles

(Re)Focussing on behavioural change: an examination of the utility of hidden Markov modelling

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Patricia David, Sharyn Rundle-Thiele, Jason Ian Pallant
Journal: Journal of Social Marketing
Journal of Social Marketing (2019) 9 (2): 130–145.
https://doi.org/10.1108/JSOCM-04-2018-0038
Published: 05 June 2019
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